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I hwasad parked somewhere when I noticed a smallish car that looked sort of familiar. It looked like a 90s Chevy or something. On closer examination I noticed it was an Olds, a Cutlass no less. How the mighty have fallen. GM turned an icon into this little crap that is indistinguishable from half a dozen run of the mill compacts of the time. Once people stopped buying them, GM declared that Olds doesn't sell. They did the same thing with Pontiac and other full size models. They keep using nameplates that have no business being on models they sell. How's the Impala doing? Don't see very many of them. And GM is not alone. Look at the Dart.
I hwasad parked somewhere when I noticed a smallish car that looked sort of familiar. It looked like a 90s Chevy or something. On closer examination I noticed it was an Olds, a Cutlass no less. How the mighty have fallen. GM turned an icon into this little crap that is indistinguishable from half a dozen run of the mill compacts of the time. Once people stopped buying them, GM declared that Olds doesn't sell. They did the same thing with Pontiac and other full size models. They keep using nameplates that have no business being on models they sell. How's the Impala doing? Don't see very many of them. And GM is not alone. Look at the Dart.
Have you been living under a rock for the past 30+ years?
All American manufacturers have been doing this for a while.
I hwasad parked somewhere when I noticed a smallish car that looked sort of familiar. It looked like a 90s Chevy or something. On closer examination I noticed it was an Olds, a Cutlass no less. How the mighty have fallen. GM turned an icon into this little crap that is indistinguishable from half a dozen run of the mill compacts of the time. Once people stopped buying them, GM declared that Olds doesn't sell. They did the same thing with Pontiac and other full size models. They keep using nameplates that have no business being on models they sell. How's the Impala doing? Don't see very many of them. And GM is not alone. Look at the Dart.
The Impala, and Malibu...are sadly, outselling the SS/Caprice
Lets not forget as far as GM divisions go, they all were heavily into mostly badge engineered products at the time. That said, Oldsmobile was one of the few unique divisions, in that it had mostly unique flagship in the Aurora.
Besides, the division carried on 5 more model years beyond the cancellation of that Cutlass. It alone was not Olds demise, but overall poor corporate management by GM and the fact that increased competition over the years made fielding tons of brands selling mostly the same cars a poor automotive business strategy. (Notice the other big automakers do not need to see sell badge engineered vehicles under a dozen "brands" all with a different marketing message to be successful).
The Impala, and Malibu...are sadly, outselling the SS/Caprice
This is no surprise at all. The Impala and Malibu are their mass market large and midsize sedans. The SS is an ultra low volume, niche player with a starting sticker price up near $45K.
There is no expectation from anyone that the SS would be a volume seller.
The Impala is down a little from last year, but has topped 100K units this year. Also, since they are selling for much higher prices with far fewer incentives than the outgoing model, GM is likely actually making money on them instead of losing, making the small drop in overall sales palatable. (Beyond that, some lower sales may even be expected due to the new model roll out and need to stock the supply line).
Pretty cool looking. It was underpowered, drove like crap, handeled like crap, only available in an automatic with a V6. It was destined to fail even before it got started
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