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Part of the aura of a luxury car is price. It shows you are wealthy. Driving a $5000 Maybach that everyone knows is $5000 ain't impressing anybody, if that's what you care.
My Honda dealer always washes & vacuums, even if you just come in for a recall.
Do they give loaners at the drop of a hat?
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Originally Posted by HappyRider
Part of the aura of a luxury car is price. It shows you are wealthy. Driving a $5000 Maybach that everyone knows is $5000 ain't impressing anybody, if that's what you care.
Having owned a number of pre-owned luxury cars, they all had one thing in common.
If the car is well kept, the vast majority of people will have no idea how old it is. The masses are not that astute when it comes to cars.
They just see the Leaper or 3-Pointed Star or Crest & Wreath and say wow, you must be rich.
Yeah... I'm rich all right.
I paid $12K for that car but y'all can think whatever you want.
I'm not sayin' anything.
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Part of the aura of a luxury car is price. It shows you are wealthy. Driving a $5000 Maybach that everyone knows is $5000 ain't impressing anybody, if that's what you care.
There is no such thing as a $5K Maybach that runs. It would have to be a few pieces sitting in a boneyard to be worth that little.
10X that amount is more realistic. Cheapest one on Cars.com is almost $50K.
That might be an overstatement. It's a 'first ask' in the deal and pegs the expectations for all that follows.
It doesn't really matter that one model with an MSRP of $39,999 has a build cost of $22k and a dealer cost of $31k, while its stablemate at the same stated price has build/dealer costs $10k different. The maker says, "This is a $40k vehicle" - and that's where things start.
That might be an overstatement. It's a 'first ask' in the deal and pegs the expectations for all that follows.
It doesn't really matter that one model with an MSRP of $39,999 has a build cost of $22k and a dealer cost of $31k, while its stablemate at the same stated price has build/dealer costs $10k different. The maker says, "This is a $40k vehicle" - and that's where things start.
Disagree.
Especially when the manufacturer says, this is a $40k vehicle, but here's a $7k rebate right off the bat that never really goes away over its production run.
All that really matters is what the market deems it is worth. Starting point in most negotations is invoice price if anything.
Especially when the manufacturer says, this is a $40k vehicle, but here's a $7k rebate right off the bat that never really goes away over its production run.
I'm not really sure what you're disagreeing with, here. GM says, "This is a $40k vehicle." That they follow with "...but this week, as a special because you're a wonderful customer and we can't move these pigs with a bulldozer, we'll give you $7k off. Shh. It's a secret" - is irrelevant. They still drove the stake in the ground at $40k, which affects how the entire market, system, media and public perceive it. Which may be the only purpose of the figure, but it's not set at random or with zero meaning.
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All that really matters is what the market deems it is worth. Starting point in most negotations is invoice price if anything.
Nonsense; most buyers have no idea how to negotiate other than two YouTube videos and a CR article, most of which are kindly, trusting and wrong.
That "invoice price" is a far bigger fiction than MSRP, subject to scads of hidden factors, and if you don't know that, challenging the sturdy old tradition of model base pricing is something you should avoid.
Yeah, invoice price has its own issues but is closer to market reality than MSRP.
MSRP would only matter if manufacturers were direct selling or doing a no-haggle model like Saturn had imo. Nowadays without even having to try to negotiate dealers offer up an internet price without even trying to get MSRP.
Nothing cheapens a luxury car more than riding around with a ‘buy here pay here’ dealer sticker on the back. Cars like that are one expensive repair away from being repo’d because the owners are dirt poor.
I drive a pickup tht now sells for about $70,000. If I told my friends "this is my $70,000 truck" they would laugh themselves to the floor, take pictures and post them on facebook with a quote from me beneath. It would show up on some comedy show eventually. So, yes. Reciting the MSRP can make an impression.
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