We lost part of our soul today, Four Peaks (Phoenix: sale, buy)

[Zathras]

I'm puzzled by this reaction... which is basically:
"Waaaaahhh!! Evil Empire!! End of the world!! they're gonna turn kiltlifter into bud light!!!"

seriously?
This is local entrepreneurs who built their business to a success level so high that they get to become part of something bigger. Read the article on azcentral and watch the 2 minute video of Andy Ingram talking about the deal. My conclusion is this is very good for them, their brand, and the fans of their beer.

Congrats to Andy and the other owners of Four Peaks.
http://www.azcentral.com/story/money...sale/77593606/

[JGMotorsport64]

Originally Posted by Zathras

I'm puzzled by this reaction... which is basically:
"Waaaaahhh!! Evil Empire!! End of the world!! they're gonna turn kiltlifter into bud light!!!"

seriously?
This is local entrepreneurs who built their business to a success level so high that they get to become part of something bigger. Read the article on azcentral and watch the 2 minute video of Andy Ingram talking about the deal. My conclusion is this is very good for them, their brand, and the fans of their beer.

Congrats to Andy and the other owners of Four Peaks.
Four Peaks owner: Nothing will change after Anheuser-Busch sale

Nothing wrong with the owners.

But if I'm going to spend money on craft beer I want that money to remain locally, not with AB which ironically came out against craft beer and made fun of it while buying local breweries out?

[new2colo]

Originally Posted by Zathras

I'm puzzled by this reaction... which is basically:
"Waaaaahhh!! Evil Empire!! End of the world!! they're gonna turn kiltlifter into bud light!!!"

seriously?
This is local entrepreneurs who built their business to a success level so high that they get to become part of something bigger. Read the article on azcentral and watch the 2 minute video of Andy Ingram talking about the deal. My conclusion is this is very good for them, their brand, and the fans of their beer.

Congrats to Andy and the other owners of Four Peaks.
Four Peaks owner: Nothing will change after Anheuser-Busch sale

Exactly. A local brewing company is so successful that it has been acquired by the largest brewing company in the world. The horror. The beer will still be produced in Arizona, which will likely result in more local jobs as Four Peaks has no choice but to expand. I think the "any and all change is bad" crowd was just looking for a reason to be upset.

[Ztonyg]

Originally Posted by new2colo

Exactly. A local brewing company is so successful that it has been acquired by the largest brewing company in the world. The horror. The beer will still be produced in Arizona, which will likely result in more local jobs as Four Peaks has no choice but to expand. I think the "any and all change is bad" crowd was just looking for a reason to be upset.

There's no guarentee that the beer will still be produced in Arizona or even if some is, that all of it will be.

Rolling Rock, a Pennsylvania brewer bought by Anheuser-Busch, now brews its beer in an Anheuser-Busch brewery in New Jersey.

Goose Island Brewery, a Chicago brewer bought by Anheuser-Busch, now brews some of its beer in an Anheuser-Busch brewery in New York.

[Colt AZ]

Originally Posted by Zathras

I'm puzzled by this reaction... which is basically:
"Waaaaahhh!! Evil Empire!! End of the world!! they're gonna turn kiltlifter into bud light!!!"

seriously?
This is local entrepreneurs who built their business to a success level so high that they get to become part of something bigger. Read the article on azcentral and watch the 2 minute video of Andy Ingram talking about the deal. My conclusion is this is very good for them, their brand, and the fans of their beer.

Congrats to Andy and the other owners of Four Peaks.
Four Peaks owner: Nothing will change after Anheuser-Busch sale

No "waaaaahhh" here.

I seriously doubt that any of these willy-wonka beer companies will ever take anything away from what the originals (Budweiser, Coors, Miller, etc/et al) have built since the dawn of cerveza!

Koolaid-tasting near-beer ain't much more than flavored back-water swill brought about by a snot-nosed, wide-eyed rebellion. If challenged... if profits should ever dip... the Dark Side of the Force would awaken quickly, and the Empire would strike back decisively to blow up that cutesy little world.

Long live Longneck Bud!

[Sandduner]

Try Arizona Wilderness Brewery....a friend owns it...nice local place

[JGMotorsport64]

Say hello to the new owners of Four Peaks, Inbev.

The U.S. Justice Department is probing allegations that Anheuser-Busch InBev (ABI.BR) is seeking to curb competition in the beer market by buying distributors, making it harder for fast-growing craft brewers to get their products on store shelves, according to three people familiar with the matter.
In the past few months, the world's largest brewer has rattled the craft beer world by striking deals for five distributors in three states. Many states require brewers to use distributors to sell their product, and once AB InBev buys a distributor, craft companies say they find that they can't distribute their beer as easily and sales growth stalls.

Exclusive: U.S. probes allegations AB InBev seeking to curb craft beer distribution | Reuters

[ElleTea]

Originally Posted by JGMotorsport64

Say hello to the new owners of Four Peaks, Inbev.



Exclusive: U.S. probes allegations AB InBev seeking to curb craft beer distribution | Reuters

Distributors are different than brewers. Four Peaks currently dustributes via Hensley which is the Bud distributor. That won't change

[Hschlick84]

Originally Posted by new2colo

People getting upset over nothing. The beer will still be produced in Tempe and will now just be open to distribution in many more states. As long as local businesses are small, they are supported. As soon as they grow and become successful, they get accused over becoming too corporate and some people want to jump ship. It's sounds like hipster logic. It's okay to like something when it's underground but as soon as it becomes mainstream, it's uncool. I will still drink their beer.

Why do hipsters dislike big business? I never understood their logic.

[JGMotorsport64]

Originally Posted by Hschlick84

Why do hipsters dislike big business? I never understood their logic.

As an operator of a small business, I patronize small and local businesses whenever reasonable and possible. In this corporate life, creativity and eclectic establishments break up the grind. I take a lot of my clients to small local restaurants, when you support them, they support you.

In terms of beer? Have you ever toured a brewery? You should go to Ft Collins before you move here. That is the kind of beer culture I wish we had. The differences between a small local brewmaster putting their artistic touch on a product and a mass produced watered down product are extensive. I, like so many others, actively support local breweries we have a decent share of good breweries and a few exceptional ones, I want them to stay viable. If you want an example of how many others do the same check Four Peaks Facebook page.