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The customers who come in and pay MSRP get in and out in about an hour and 15 minutes when they work with me. The 4 and 5 hour long deals are because customers wanna play games or they can't decide between the 5 cars they're looking at
I purchased a new car last year. That playing games you talk about, is to keep the dealer from completely f#@&#$ you over. I've bought probably 8 or so new vehicles over the last 35 years. I dont mind playing the game when it saves me thousands. Or I move on to another dealership until I get the deal I want. I make them sell me the car at the price I want to pay, not the other way around!
I make them sell me the car at the price where the dealer makes zero profit
I fixed your post to what you were trying to convey
no worries though, I would close you in a heartbeat too. I don't fight the mooches, I give them the price they want so I can move on and find a customer willing to pay profit. The more time I spend battling you, the less time I have to take customers who will help me get paid.
Your idea of completely f*cking someone over is selling a car about at about a 10% markup. Anything else you buy anywhere else is generally marked up between 20 to 200% but yea those dealers sure are screwing you over.
The problem is the super mooches who want a price that doesn't even exist. If it's just about honoring another dealer's price or true car or whatever, I make that happen very quickly
I purchased a new car last year. That playing games you talk about, is to keep the dealer from completely f#@&#$ you over. I've bought probably 8 or so new vehicles over the last 35 years. I dont mind playing the game when it saves me thousands. Or I move on to another dealership until I get the deal I want. I make them sell me the car at the price I want to pay, not the other way around!
There you go, perfect example. The Guy Who Has To Win. If you can read him in the first 10 seconds, he's a guaranteed sale. This is the guy you take the mini on just to be top salesman. The spliff will offset the tiny commission. He'll get an awesome deal, you'll get reputation.
And you will lose him instantly if you try to "play him".
The best sales people realize this and pass it on. The sales manager will come out and say things like, "you're killing me", and "let me make something here, will you?", and in the end the deal will work for everyone.
This is also the most common type of customer, I would think.
Some are just better at it than others. The one who can write a check will be tougher than the one who has an 800 CS but little cash, and the guy with the 650 CS will pay on the back end.
The talent lies in really listening and understanding as you ask the standard questions. I'd make a great car salesman if I wasn't so ugly and antisocial.
Car salesman, what value do you provide for customers?
He sells people cars. Car manufacturers are not set up to handle retail sales to the public; therefore, car salesman and car dealerships are necessary.
There you go, perfect example. The Guy Who Has To Win. If you can read him in the first 10 seconds, he's a guaranteed sale. This is the guy you take the mini on just to be top salesman. The spliff will offset the tiny commission. He'll get an awesome deal, you'll get reputation.
And you will lose him instantly if you try to "play him".
The best sales people realize this and pass it on. The sales manager will come out and say things like, "you're killing me", and "let me make something here, will you?", and in the end the deal will work for everyone.[/
This is also the most common type of customer, I would think.
Some are just better at it than others. The one who can write a check will be tougher than the one who has an 800 CS but little cash, and the guy with the 650 CS will pay on the back end.
The talent lies in really listening and understanding as you ask the standard questions. I'd make a great car salesman if I wasn't so ugly and antisocial.
the art of selling cars is pretty interesting. If you can make people feel REALLY comfortable around you and open up more and more, you will generally dominate. This is the biggest part of closing a deal - you have to get customers to like you
Beyond that, you have to be able to recognize what you have - I don't spend any time with mooches, I try to get to the point ASAP so I can get them in and out. The customers who I can tell I can make profit on, I try to spend a lot more time with so I can maximize the sale
The most baffling part of the business for outsiders is that generally speaking, the higher the gross profit on the deal, the happier the customers are. All my big deals, the customer is happy as a pig in sh*t
half and half generally speaking. I try not to get involved with that nonsense. I hate be-backs
be-backs do a lot of research and pay very little profit
LOL that's me
So I was dealing with one guy over the Internet on and off for a couple months. We exchange a half dozen emails and he answered my questions and offered to bring me the car. I wasn't ready to buy and didn't want to feel obligated. Went to the dealership a couple weeks later and dealt with a different guy, couldn't remember the other guy's name and didn't have phone with me. So I'm thinking of making an offer, who should I contact? The guy that knows my name but doesn't know my face....or the guy that knows what I look like but doesn't know my name?
So I was dealing with one guy over the Internet on and off for a couple months. We exchange a half dozen emails and he answered my questions and offered to bring me the car. I wasn't ready to buy and didn't want to feel obligated. Went to the dealership a couple weeks later and dealt with a different guy, couldn't remember the other guy's name and didn't have phone with me. So I'm thinking of making an offer, who should I contact? The guy that knows my name but doesn't know my face....or the guy that knows what I look like but doesn't know my name?
our store has an internet department. You could spend 8 months talking to the internet rep and come in the store and spend 2 hours with me - I get all the commission, the internet rep gets like 20 bucks
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