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Men have to be more shallow because that's what the supermarket checkout aisle magazines (Vogue, Cosmopolitan, Self, Vanity, People, Star, Enquirer, etc) say.
Now, WHO is the target market?
The target market is the gender that usually does the grocery shopping. If you go to a bookstore or magazine stand, you'll find a wider variety of male-oriented mags. Supermarket magazines don't indicate the superficiality of women any more than Hooters and Tilted Kilt indicate the superficiality of men.
Men tend to judge women on 2 things - appearance and personality
Women judge men on 85,000 things - looks, appearance, job, education, etc... etc... etc... They have way more requirements in a man than vice versa
So how are the men more shallow here?
Why is it more noble to reject somebody because they don't have the income or education you want?
First, I don't agree with your two things. I have seen too many men date/marry women who are bat chit crazy biotches because they were hot. So strike personality and add pervious children and number of sexual partners.
Are looks and appearance not the same thing? So basically women are looking at the whole package. A guy has to be more than just hot, more than just rich (unless she is a gold digger, right), more than just smart, etc.
See the difference. Caring about only one attribute, hotness, and disregarding other attributes that make the whole person (=shallow) as opposed to seeing the person as a whole and NOT focusing only on looks (= NOT shallow). Both men and women can be shallow. So if your statement is true that men only care about a couple things, mostly being hot, and women care about a collective 85,000 things its purely a numbers game as to why more men are called shallow than are women.
The OP sounds like a man who can't deal with rejection. Yes, there are women who are shallow. Not because they focus on 85,000 things, but because focus only on things like whether a guy has a six pack or whether he makes six figures. But wanting a man who's steadily employed or doesn't live with his mother doesn't make you shallow. The OP seems to think having a lot of criteria means you're shallow. Wrong. It simply means you more criteria than everyone else.
This topic has been discussed ad nauseam in prior threads. This thread has devolved into gender bashing and off topic comments, so it's now closed.
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