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I couldn't care less what kind of coat someone wears and I really don't understand why anyone else would care either!!!!!
I think it's a combination of several things:
the jackets are not overly attractive (especially the bomber style), which plays into unreasonable demand
they are extremely overpriced, avg $600-800, the price not based on actual value but designed to make buyer feel "elite"
originally built for extreme weather (mostly dry cold, not optimal for rain or excessive moisture), the relatively "balmy" TO winter is overkill
no one would buy it without the crest because the sole intent is to IMPRESS others. Is the value in the actual features of the coat, or in the little crest stitched to the sleeve? Remove it and see how fast they sell. The price would have to drop severely, which tells you all you need to know.
The jackets are simply what practical folks would call pretentious. Everyone is guilty of self-pampering and falling prey to branding and marketing. But the sheer en masse herding to buy these jackets is amusing to those of us who have seen similar trends come and go over the years.
It just gives the impression of people trying too hard. In a city like TO, where people are always accused of scrambling for an image of sophistication and trendiness, it gets noticed more, especially by those visiting from away.
Much harder to feel "elite" or "special" or "original" when everyone else has the same thing. So what else did they get for their hard-earned (debt) money? Meanwhile, Canada Goose rakes it in and laughs, their marketing dept cracking another bottle of champagne while congratulating themselves on a job well done.
No, a winter jacket is never worth $650. Don't jump for the bandwagen unless you are loaded.
The $650 price tag is really the only reason they are popular. Toronto certainly does not get cold enough to necessitate the purchase of one of these. They were designed for survival use in the polar regions, not for urban "trendsetters" who want to show the world that they have more money than brains.
I've owned a Canada Goose coat now for the last three years and I can definitely say it was a worth while investment. I went for the Expedition parka and whilst that may seem a little extreme, on those really really cold days there's certainly no other jacket you would have to keep you warm.
Some people have commented on the fact that they're overpriced. I would suggest doing some research into how the jackets are made. If you think Canada Goose is overpriced then check out Moncler and Nigel Cabourn jackets.
the jackets are not overly attractive (especially the bomber style), which plays into unreasonable demand
they are extremely overpriced, avg $600-800, the price not based on actual value but designed to make buyer feel "elite"
originally built for extreme weather (mostly dry cold, not optimal for rain or excessive moisture), the relatively "balmy" TO winter is overkill
no one would buy it without the crest because the sole intent is to IMPRESS others. Is the value in the actual features of the coat, or in the little crest stitched to the sleeve? Remove it and see how fast they sell. The price would have to drop severely, which tells you all you need to know.
The jackets are simply what practical folks would call pretentious. Everyone is guilty of self-pampering and falling prey to branding and marketing. But the sheer en masse herding to buy these jackets is amusing to those of us who have seen similar trends come and go over the years.
It just gives the impression of people trying too hard. In a city like TO, where people are always accused of scrambling for an image of sophistication and trendiness, it gets noticed more, especially by those visiting from away.
Much harder to feel "elite" or "special" or "original" when everyone else has the same thing. So what else did they get for their hard-earned (debt) money? Meanwhile, Canada Goose rakes it in and laughs, their marketing dept cracking another bottle of champagne while congratulating themselves on a job well done.
This thread is funny! Loved the video!
But I don't think the jackets look bad ... there is a "hip" factor in there ...
In his book, The Tipping Point, Canadian writer Malcolm Gladwell explains why clothes/ brands/ accessories become popular ....
Wasn't there a time when every girl in Toronto was carrying a "TNA bag"? And why does every person at a hipster coffee shop always have a Macbook?
Wasn't there a time when every girl in Toronto was carrying a "TNA bag"? And why does every person at a hipster coffee shop always have a Macbook?
During my high school days in the late-80's it was FAR-WEST jackets, when GORE-TEX was the latest advancement in cold-repellant technology. Sold for hundreds of dollars back in the day, now hanging on used and vintage racks for $10 a piece.
The best part about Macbooks is how the Apple logo glows ever so slightly, lest someone NOT know you are hip enough for a Mac. Again, sell a Macbook without the logo and see how it sells. Most people don't buy the specs, they buy the image associated with the product.
The worst are teens wearing those low-quality HOLLISTER and ABERCROMBIE t-shirts. Rags they paid good money for so they can be walking billboards. Same with COACH bags and their prominent branding plates, and the new POLO and LACOSTE shirts with logo crests so large they now take up half the shirt.
We all do it. Just sometimes fun to call it out and mock it.
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