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OP it started out a few years ago. It's called the 'stop on a dime' contest. The cameraman has a bet with the driver on how close he can get to the camera without running over him. It's similar to the race car drivers on the track as they slide around the corners trying to scare the bejeebies out of the driver next to him. Makes for some excitement in a rather dull commercial.
Maybe all the ad execs live and work in New York and don't even have a driver's license.
THAT is entirely possible, if not probable!
Of course, THAT is also why I do not believe ANY television advertising, and not much print advertising.
"Truth in advertising" is an interesting concept. Too bad that is ALL that it is; a concept.
I'm all for a little bit of controlled oversteer when the time is right.
The thing is, it's getting more difficult to do it anymore. Two of my own cars won't let you disable the nannies that let you have fun. You can downgrade, but the overlords can't be defeated without yanking fuses. Some fun is possible, but toss the tail out too aggressively, and the car takes over and puts everything back in line.
My third car lets you disable all of the nannies except ABS, but it's a big FWD sedan and not really "fun" to drive in that way.
So I guess what I'm saying is, most cars today would probably have to have fuses pulled to drive like the commercials. Some still allow 100% driver control, but not a lot.
Last edited by 43north87west; 09-20-2015 at 07:27 PM..
I don't understand the current Jaguar commercial mentioning they have the highest rating for dealer service work or dealer experience. To me all I hear is, your new Jaguar will be in the shop a ton, so we're focusing on keeping you happy while there.
I have never understood the whole spinning doughnuts or smokey burnout thing. Just looks like a bunch of squirrels who just got their driver's license. Ad execs are out of touch with reality IMO.
I have never understood the whole spinning doughnuts or smokey burnout thing. Just looks like a bunch of squirrels who just got their driver's license. Ad execs are out of touch with reality IMO.
Advertising Autos is about visceral appeal. It is to connote power, expressiveness etc... to malleable minds formed from watching Jason Stratham, Vin Diesel, Monster Truck shows, et al cause they think it 'makes them cool'.
It is an industry that was built around selling the sheet metal / chrome / fiberglass as an "extension" of your projected personality for nearly the past 100 years. It's funny. I liked the VW commercial from a few years back.
It is to sell the cars.. Even though the car buying public has an age range from 16 to 85, most of them want to see an exciting commercial in order to buy the car...
Look at the Soul commercials.. With the hamsters.. You would always remember it, so that was a plus for the company....
And seriously, which would you rather see.. A codger in a 1950's suit telling you to buy this car, or one that is doing 100 mph around a course kicking up dust and howling along...
All a commercial is for is to get you to either buy their product or at least look at it.... Doesn't have to make sense, just memorable....
Its all about perception...if my car can do that, I want it! Its all about what it can do, not what you do with it on a daily basis. Its like people say it doesn't snow enough for me to need 4wd. Well I would rather have 4wd and use it that one time to get me unstuck or around a fallen tree than be stuck somewhere, to me it pays for itself.
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