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Because they have a captive customer. They could and probably would give the machines away if push came to shove. Same with cell phones. The money is in the coffee K-cups and with phones it's in the talk time. Clever but simple.
P.S. We're spending a fortune on the d@mn things. What a racket. Convenient but very expensive. Add the cost of distilled water to the mix even more $$$.
Don't buy @ highest price retail. Amazon, or BB&B "on sale". Bought 16 pack for $7 (what, .44/cup?)
Anyway, regular brands of hot chocolate can be found for higer prices @ tonier stores...
FWIW, from a coffee standpoint, it's cheaper than making & tossing most of a pot...
PS - distilled water? Nah, just run a mix of CLR/water (@ 1/2 teaspoon/full water tank) once a month. Keeps everything clear.
I'm not a fan of the taste of K-cup coffee. It's just not the same & I've had all the best brands.
I have noticed, however, that now even Wal Mart is doing the K cups in their brand- Great Value.
3 bucks cheaper than everyone else, & the taste is comparable.
Because they have a captive customer. They could and probably would give the machines away if push came to shove. Same with cell phones. The money is in the coffee K-cups and with phones it's in the talk time. Clever but simple.
P.S. We're spending a fortune on the d@mn things. What a racket. Convenient but very expensive. Add the cost of distilled water to the mix even more $$$.
This. They are expensive because once you have a machine you have to buy them. See also: printer ink.
I know they sell a refillable one if that appeals to the OP.
We just bought one and after the 4th box of coffee we went and bought the adapter that let's you put regular ground coffee in.
I had a Kohl's $10 coupon and a 30% off got it down to $10.50+ coffee and cocoa we already had.....best idea EVER!.
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