Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
It never fails, no matter how they package him, or it, whatever it is, there's something creepy about the Burger King king. He has this perpetual plastic leer I find very unnerving. There's an ad where he awakens in bed with another man and all I could think of was Woltz waking-up with (parts of) Khartoum in The Godfather. Perhaps it's the sinister corporatism? The unblinking, benignly grinning glossiness of the head attached to a human body?
It's not like fast food mascots regularly bother me. Ronald McDonald, the Big Boy, Colonel Sanders, Wendy; I'm OK with them all. They seem friendly enough, I even have fond memories of a Mayor McCheese drinking glass I got once. But the king... he's one of the Four Horsemen in my book.
He is not only 'creepy' but he's got little delicate girl hands. That new one with the 'moustaches on everyone'...The only good part is the Bassett hound licking his chops with that handle-bar moustache. the BK-King just looks like an ******* with that silly dance. He is SO UNNECESSARY TOO. With all the great CGI, computer imaging, EFX etc. why is he wearing that RIDICULOUS plastic mask? OMG
No doubt, BKK is one creepy dood.
Plus he dresses up like Elvis in his drug infested days and he generally looks like he should be on every police force's persons of interes list.
On the other hand, I guess the annoying commercials are working as planned because I remember them...even though I don't want to!
Yup, the marketing agency that came up with this ad strategy should get a huge bonus from Burger King. They accomplished probably much more than they intended.
I'm sure this isn't the only message board in the world that this is being talked about. It's sticking in the head of everybody who sees those commercials and creepy as the king may be, everybody now has an indelible image burned in their heads of his hideous smirk, oversized head, feminine limbs, etc. and will never forget Burger King because of that image whether they want to or not.
Well, of course you know that BK's ad agency did numerous marketing tests on their beloved target demographic (males age 18-35) to see if the icky BK King mask was creepy and disturbing enough to warrant what the advertising industry calls "edgy and surreal". Please. Ads that lack wit, intelligence, and real creativity are bad enough, but what's with the obvious "other" overtones of this ad campaign.
In other words, DUH. It's no accident that we're all creeped out by what appears to be a smallish female in a costume with a giant male head, waking up in bed with some dork (who happens to be in the target 18-35 male demographic) who's I.Q.-challenged enough that he's more interested in a soggy imitation of an Egg McMuffin than that he's in bed with a non-gender-specific stranger in a costume. Unless he went to bed with this person the night before??? Ack. Who knows. Wouldn't it be more funny if the person the King wakes up with and hands the coronary-mcmuffin to was a middle-aged woman who sprayed him with pepper spray, or a frightened nine year old? Not so funny now, is it. But those two persons aren't in the target group. Sorry, it's only those 18-35 males who are specifically being marketed for this campaign. Crispin Porter + Bogusky, the FL-based company that came up with "the King" ads have various kewl explanations for how they came up with this campaign for the kewl and clueless, but at root they're banking on this audience buying the campaign and the product, and that it will make the rest of us uncomfortable enough to think about it for more than 30 seconds, talk about it, and post comments about it! Mission accomplished! Give that ad-exec another $100K bonus! And by golly, CP+B must be rubbing their hands with glee, because 18-35 males are embracing (yes, pun intended) "the King" commercials. Like P.T Barnum said...
BK is up to some other advertising tricks too, as discussed in the ever-onto-it Slate Magazine in two articles: [url="www.slate.com/id/2107697"] and [url="http://www.slate.com/id.2128569/"]. Enjoy.
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
All About the Money
Nice side dishes!
