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The problem is this: The Corvette's audience is getting old.
Actually, that's not the best way to describe the problem. The real problem is that GM hasn't been able to attract younger buyers to the Corvette, despite years of trying.
According to figures from market-research firm Strategic Vision, the median age of a Corvette buyer is now 61 years old. That's up from 54 years old a decade ago.
It's the same crowd, in other words. The same folks who were buying Vettes a decade ago are the ones buying them now. They're getting older, and soon they'll be hitting the point in life where a low-slung, hard-riding sports car doesn't make sense."
NEXT!!!
Dude, every article you posted is from 2013 and one random one about the guy who couldn’t figure out how to get out of one. Oh, and some Yahoo answer articles. This was all related to the buzz before the C7 came out, which has now shifted to the C8 mid engine Vette. NEXT!!!
Neither. Save yourself a bunch of money and get a Miata. Pound for pound - dollar for dollar more fun than you can shake a stick at. Probably more reliable too.
Dude, every article you posted is from 2013 and one random one about the guy who couldn’t figure out how to get out of one. Oh, and some Yahoo answer articles. This was all related to the buzz before the C7 came out, which has now shifted to the C8 mid engine Vette. NEXT!!!
Dude, a few years doesn't reverse the average age of a vette owner.
What do you think, they came out with the C7 and all of a sudden the average age jumped down to 30 from 60+.....ain't going to happen.
Not everybody has a Ferrari dealership around the corner to get $10k clutch replacements every 4 years or so.
Actually, at least on the Testarossa, and on the 348, the clutch is sitting out behind the transmission, super easy to replace the clutch on these, if you won't DIY the clutch, you probably have no mechanical skill at all, and would be afraid to change your own oil.
Now, of course, the parts are going to cost you a mint, consider that to be your "fair share" contribution to the Ferrari Race Team.
Oh, and, yeah, you ain't buying either the Testarossa or the 348 for the OP's budget. Not a decent one, anyway.
Neither. Save yourself a bunch of money and get a Miata. Pound for pound - dollar for dollar more fun than you can shake a stick at. Probably more reliable too.
Take one for a drive and thank me later
I sold my 1990 Miata and bought my first Corvette. Neither the C5, 6 or 7 has been as much fun.
The problem is this: The Corvette's audience is getting old.
Actually, that's not the best way to describe the problem. The real problem is that GM hasn't been able to attract younger buyers to the Corvette, despite years of trying.
According to figures from market-research firm Strategic Vision, the median age of a Corvette buyer is now 61 years old. That's up from 54 years old a decade ago.
It's the same crowd, in other words. The same folks who were buying Vettes a decade ago are the ones buying them now. They're getting older, and soon they'll be hitting the point in life where a low-slung, hard-riding sports car doesn't make sense."
NEXT!!!
Our oldest local Vetter is now 98! C7 and lives now in assisted living!
Nothing that's at least somewhat expensive is a "young man's car". But I should offer a disclaimer: lots of young men are buying $60K trucks these days. So, perhaps the "car" part still holds, just not the overall "vehicle" part.
That said, if Gen-X is the target market, the target isn't entirely inaccurate. The oldest members of Gen-X are now approaching their mid-50s. Consider: kids who were newborns when the 1969 Camaro came out, will be turning 50 next year.
The real problem isn't making the Corvette or Camaro or whatever attractive to aging males. The real problem is that older/affluent people - male or female - evidently are spending their consumer-dollar on larger, heavy, tall vehicles - the opposite of a nimble, maneuverable car.
Quote:
Originally Posted by Ziggy100
They probably want a little more than 27 hp.
The ND Miata runs 0-60 in 5.8 seconds. That won't compete with a C6 Corvette, but it is comparable to that of a 1999-2004 Mustang GT.
Dude, a few years doesn't reverse the average age of a vette owner.
What do you think, they came out with the C7 and all of a sudden the average age jumped down to 30 from 60+.....ain't going to happen.
That’s a whole generation off. That article references Generation X as the “young buyers” lol.
Either way, would you rather be a young guy driving a Vette or an old guy driving a Soul?
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