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Charlotte doesn't need an identity as people want to place one on it. Charlotte already has one. It is a good city with lots to do. We feature all walks of life from everywhere in the country and feature a growing international population. We don't need a nickname, or title, or bragging rights. Charlotte didn't attract the growth it has seen with a fancy marketing campaign. Charlotte saw its growth because it is a good place to live.
Queens, gays, banking, etc. are not Charlotte's identity. We have it all even though we lack in certain areas. Charlotte is a place where you can, for the most part, come and be who you are, or want to be, and people won't care. You can be YOU in Charlotte. Charlotte is a little bit south and a little bit north. We're a little bit Country and a little bit Rock n Roll. To put an identity on Charlotte is to strangle Charlotte's true identity.
Charlotte is what Charlotte is. No branding needed.
That's pretty good! "Come to Charlotte, where you can be YOU!"
I've heard Charlotte referred to as "The City of Churches"...why not go with that? There do seem to be many Churches in the City and surrounding areas - with many people who are (or at least claim to be) active in them.
We don't need an identity if we have a good reputation. No need to overthink it. And no need to give local government any reason to spend more money on some ad campaign.
Identities are overrated. Detroit certainly has one and so does Cleveland. Also, it's impossible for a transplant-city like Charlotte to have an identity. Identities come when areas have multiple generations of natives with a very small percentage of transplants. In other words, Charlotte's identity will develop about 40 years after the growth has peaked. Until then, "rapidly growing/evolving Sunbelt metro" is Charlotte's identity.
Kinda have to disagree with that; LA, Houston, Dallas, Atlanta, Miami, Austin, Orlando, etc. all have identities that are at least somewhat well-known.
Charlotte is not a city, it is a forest with houses in it.
Love it!
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