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Yes, "all" profits which are after expenses and capital investments.
And salaries, including the owners'. I think this is as much a marketing tool as anything. You aren't just buying coffee, you're "saving lives one cup at a time!" What a great reason to spend money at their store! How many times is "mission" on their website and in that article? Pretty smart marketing in Greenville County, SC.
Until they publish the actual numbers like how much money is actually donated and what their salaries are, I'll remain my usual skeptical self about this one.
And salaries, including the owners'. I think this is as much a marketing tool as anything. You aren't just buying coffee, you're "saving lives one cup at a time!" What a great reason to spend money at their store! How many times is "mission" on their website and in that article? Pretty smart marketing in Greenville County, SC.
Until they publish the actual numbers like how much money is actually donated and what their salaries are, I'll remain my usual skeptical self about this one.
I totally agree, and maybe I'm cynical, but if I want to donate to charity, I will choose my own.
well, in order to donate profits, Liquid Highway would have to MAKE a profit.......they are currently HUNDREDS of thousands of dollars behind in payments to many people. All over town. Turns out religious zealots don't always make the best businesspeople............
They don't... in the usual sense. After salaries, expenses, etc., all profits really are donated to a varity of charities. The company was founded for this purpose. There was a feature in last week's Greenville News.
This is why I love Liquid Highway so much. And the owners and people who work there are very cool and down to earth.
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