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People of all income classes go to McD's. You are making assumptions there...
Of course "people of all classes" eat in McD. But the fact remains that their largest customer base is low income. Note the phrase "by and large". That is not an assumption.
I saw a study where it said most menu items would only go up .17. Hardly a deal breaker. McD's is overpriced as is. A lot of people go just out of bad eating habits and the convenience. For about the same price there are several fast food options, local delis, pizzerias, etc...
That being said I think $15 an hour for fast food worker is a lot.
If wages were too low then FF joints wouldn't be able to staff their restaurants. As it turns out, they get dozens of applications every day at that wage. The fact is that these are no skill positions (can you move your hands and move around, and do you understand english? - you're hired!). People shouldn't be trying to live off these jobs, they are meant to be for students or for adults as a stepping stone to better jobs. If you're still taking orders at Burger King after 8 years, there's something wrong with you. Pick up a book or something, gain some skills, open a side business, do something instead of complain that you don't get paid enough to flip burgers all day
Those two jobs take a bit more education than learning how to say Fries with That Sir?
One day McDs will simply replace those workers with a couple of store greeters and let machines dispense the food...just like the MTA did with token booth clerks.
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