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Lately, J.C. Penny has advertised as if they were a upper end fifth street clothing store yet their product line was much diminished in quality. This is why I stopped shopping there. I couldn't find anything. Same goes for Kohls. I am tired of shopping through over filled racks of very low quality clothing.
Years ago I remember shopping and finding many items to buy. Now the racks are looking sad.. the buyers for the stores are giving us some bad merchandise . The material is the pits and to find quality is harder than ever.
Years ago I remember shopping and finding many items to buy. Now the racks are looking sad.. the buyers for the stores are giving us some bad merchandise . The material is the pits and to find quality is harder than ever.
The tailoring of the clothing is pitiful! Most tops are sown with a highly printed material and a lot of ruffles to hide the lack of tailoring. I used to sew and the "peasant style" clothing could be tacked together literally in an hour or less.
The gay dads thing looks good on paper for political correctness and diversity but it does not bode well with the typical JC Penney shopper, which is suburban middle class families. Now if Nordstrom or Neiman Marcus did the same ad it would be an entirely different response. That of course isn't whats causing JC Penney's problems but it didn't help.
You are correct, it started with Ellen DeGeneres. That was a fatal error fro JCP, and the gay ads were the final nails on the coffin.
The Million Mom's won this fight, and I hope corpporate America lerned a lesson.
One "Thousand" Mom's has very little to do with JCP's poor year. It's the "Fair and Square" pricing and new merchandising that has absolutely killed them. Outside of the people who watch cable news cycle and message boarders, (which is a miniscule % of the population) people don't know or care about JCP's support of the LGBT community. Face it...shoppers love coupons and frumpy clothing.
Retail is about price and product. Believe me, I know...I've been a retailer for 20 years. It's the Walmart mentality. Lots of people loathe Walmart and still shop there.
The gay dads thing looks good on paper for political correctness and diversity but it does not bode well with the typical JC Penney shopper, which is suburban middle class families. Now if Nordstrom or Neiman Marcus did the same ad it would be an entirely different response. That of course isn't whats causing JC Penney's problems but it didn't help.
I quit buying from JC Penney since they quit sending out cards with a discount offer on them and sales catalogs. Stopping that was surely a bad marketing decision. I could do without the huge catalogs they used to send out twice a year, though.
One "Thousand" Mom's has very little to do with JCP's poor year. It's the "Fair and Square" pricing and new merchandising that has absolutely killed them. Outside of the people who watch cable news cycle and message boarders, (which is a miniscule % of the population) people don't know or care about JCP's support of the LGBT community. Face it...shoppers love coupons and frumpy clothing.
Retail is about price and product. Believe me, I know...I've been a retailer for 20 years. It's the Walmart mentality. Lots of people loathe Walmart and still shop there.
Million Mom's BURIED JCP. It was a family store, and families were turned off by new gay-store image. If people do not show up at the store, it doesn't matter how your product is priced . JCP should have listened to the public opinon, but they decided to try something new, and I hope they learned their lesson.
I did not go to JCP even one time after DeGeneres stepped in.
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has very little to do with JCP's poor year. It's the "Fair and Square" pricing and new merchandising that has absolutely killed them. Outside of the people who watch cable news cycle and message boarders, (which is a miniscule % of the population) people don't know or care about JCP's support of the LGBT community. Face it...shoppers love coupons and frumpy clothing.
