The famous Golden Arches

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Pavel Prikhodko, Ph.D. Machine Learning

Founded in California, McDonald’s is undeniably the most popular fast food chain in the world. The famous Golden Arches have become a familiar sight in almost every town around the world. This is the largest fast food chain globally, both in terms of revenue and brand value.

According to information published at Statista.com, the revenue of McDonald’s reached more than $28 billion in 2013. In 2014 and 2015, the global revenue of the largest fast food company amounted to $27.44 and $25.41 billion respectively.

McDonald’s spends a huge amount of money on advertising. As we can see on the timeline below, McDonald’s spent approximately $1.24 billion on advertising in the U.S. in 2009. This amount increased to $1.3 billion in 2010. The widely-recognized fast food restaurant invested more than $1.35 billion in 2011, but in 2012 increased its advertising spending even more – $1.42 billion in the U.S. The company’s spending increased to $1.43 billion the next year, but slightly fell back to $1.42 billion in 2014. Two years ago (in 2015), the advertising investment of McDonald’s Corporation in the United States was approximately $1.43 billion.

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McDonald’s has an enormous chain of restaurants in North America. As of 2012, there were 14,157 restaurants in the United States (Canada housed 1,417 restaurants that year). In 2013, the number of restaurants in the U.S. increased to 14,267, while in Canada the number remained the same. In 2014, there were 14,339 McDonald’s restaurants in the United States and 1,440 in Canada. By 2015, the number of restaurants in the United States fell to 14,248 restaurants but increased in Canada to 1,443 restaurants.

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About Pavel Prikhodko

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Pavel Prikhodko, Ph.D. Machine Learning

Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.

In his free time, he enjoys being with his family.

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