Pavel Prikhodko, Ph.D. Machine Learning
As a popular German saying goes, “No beer — no party.” The United States can also support this quote — just take a look at the graph below showing beer consumption in the U.S. from 2013 to 2017. As you can see, Americans consumed 2,846,085 million 2.25 gallon cases of beer in 2013. In 2014 the number dipped slightly to 2,843,710 cases. In 2015 and 2016, American beer consumption reached approximately 2,845,892 million cases and 2,834,130 cases respectively. Americans consumed the least beer in 2017, when they drank 2,805,290 cases.
Americans are well-known light beer lovers — it’s the most popular alcoholic beverage in the country. In 2017, light beer accounted for the largest share of beer consumption in the country (43.5 percent). Super premium and premium beer also enjoyed strong popularity, but not nearly as much as the light variety. Craft beer took the third place in 2017 with an 11.1 percent consumption share. In the same year, popular beer accounted for 6.4 percent of consumption while ice beer held a 2.9 percent market share.
Based on sales, Bud Light is the undisputed leader among domestic beer brands — it held an 18.4 percent market share during the 52-week period ending on January 22, 2017. Coors Light held a 9.6 percent market share — nearly half that of Bud Light’s. In the same period, Miller Lite accounted for approximately 8.1 percent of the U.S. domestic beer market.
About Pavel Prikhodko
Pavel Prikhodko, Ph.D. Machine Learning
Pavel has worked for many years as a researcher and developer on a wide range of applications (varying from mechanics and manufacturing to social data, finance and advertising), building predictive systems and trying to find stories that data can tell.
In his free time, he enjoys being with his family.
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