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I rode in my wife's uncle's 80s Ranger, and just thinking about it gives me claustrophobia. I we were to have been in an accident they would have been scraping my knee caps out of the glove box.
No pansie 20 something here. Just a 40 year old who is smart enough to know what works best for him without injecting ego into it.
1. I can only afford one vehicle.
2. Most of my driving annually is back and forth to work in NYC
3. Parking is frequently an issue
4. I have kids and need seats for them.
5. My only towing EVER is one jetski, 8-10 days of the year.
6. I hunt. That’s the ONLY reason I want a bed. I hunt from late-Sept to Dec. That’s only 3 months.
I tried the pickup thing twice: a 2001 Frontier and a 2016 Ram. The Frontier was pretty good for me but a semi rearended me in it. The Ram was a disaster for my lifestyle. Didn’t even make it to hunting season. My father took it thankfully.
Honda Ridgeline sounds like the only bet here since it's really just like the Pilot with a flatbed and it does have 2 rows of seating and it is very comfy in the back. It's not wider than a Pilot. I drive the Pilot in around NYC and it is fine, parking is always a challenge regardless but you should only park in lots and street parking is a big no.
If the Ranger and the s10 were selling they would still be making them but they were not selling and they were not going to keep losing money on something that’s not selling.
To say automakers were "losing money" making small pickups is a false and misleading statement.
Automakers were making plenty of money making small pickups but they claim to make bigger profits producing bigger vehicles, thus the reason they are marketed so heavily.
To say automakers were "losing money" making small pickups is a false and misleading statement.
Automakers were making plenty of money making small pickups but they claim to make bigger profits producing bigger vehicles, thus the reason they are marketed so heavily.
They were losing money because they weren’t selling can’t make money on a vehicle that’s not selling enough to make a profit.
To say automakers were "losing money" making small pickups is a false and misleading statement.
Automakers were making plenty of money making small pickups but they claim to make bigger profits producing bigger vehicles, thus the reason they are marketed so heavily.
They were losing money because they weren’t selling can’t make money on a vehicle that’s not selling enough to make a profit when are people going to accept the fact that the original Ranger pickup wasn’t selling anymore not enough people were buying them you are all in a minority when it comes to pickups, full-size is what was selling not just because of a higher profit but because no one wanted the small pickups anymore at least not enough for Ford to make money on.
They were losing money because they weren’t selling can’t make money on a vehicle that’s not selling enough to make a profit when are people going to accept the fact that the original Ranger pickup wasn’t selling anymore not enough people were buying them you are all in a minority when it comes to pickups, full-size is what was selling not just because of a higher profit but because no one wanted the small pickups anymore at least not enough for Ford to make money on.
The old Ranger program, even when selling enough for the twin cities plant to be at full production, still lost a considerable amount of money per unit. (On a variable cost basis, too, which excludes company wide fixed cost allocations.) The whole structure of that old program was just broken. Bad plant, bad suppliers, bad cost structure, bad everything.....the minute the CAFE rules changed then the march to "sunset" the old Ranger began. It was not going to help offset CAFE penalties anymore.
This current "T6" Ranger program has been in the works for many, many years. It started selling in other countries in 2011 for goodness sakes, and now we are finally getting it in the US. The reason for that, after the bloodbath that was the last Ranger program, is because all the Ford execs were determined to make sure the Ranger would be profitable if it was ever reborn in the US.
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