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Eh, I disagree. If Buick has an image problem, I don’t think changing the emblem is really going to do anything at all. Buick’s been quietly churning out some of GM’s best cars, and I think folks are starting to notice, emblem or not.
Yes, we all have our biases, I would have rather been driving a Pontiac, I think they should have kept the Pontiac for US and sell the Buick in China since apparently in there it is almost a status car/brand.
My wife, for whatever reason dislikes the name "Kia", she is okay with Hyundai. No matter how much explaining I have done that they are essentially the same company, she wouldn't settle. I have passed on a few good Kia deals and settled for the similar Hyundai with the same engine/transmission.
Happy wife, happy life! The women always win! The way we're headed, only women will be elected in politics and there will be more females in the Boy Scouts, than Boys! I tell my wife that women are taking over everything! She says: "Rightfully so, because men keep screwing things up!" REALLY?????
Ah, now I see it. They took the crosses out - sad. I knew there was something different about the Buick emblem, but couldn't put my finger on it. Of course, I barely pay attention to cars any more, except when in a crosswalk - and then you have to, because drivers sure don't pay much attention to pedestrians!
No more sedans either, eh, and they were nice looking cars. So big, too - the Roadmaster was a sight to behold. Guess now one of the old standby jokes about fat people won't work ...
The problem isn't the emblem, but that GM doesn't know what market it's in any more. What market is Buick competing in and who are it's competitors? Frankly I haven't a clue. Same with Cadillac and Chevy. GM used to have a strategy with a different brand for different parts of the market. Now everything is pretty much the same blah with different badges. They could drop all their brands and make random cars and do about as well as they are now. I've driven GMs for 40 years and the GM of today doesn't make a vehicle I want. They don't know who their customers are any more.
The bolded bears repeating since it seems that many don't realize it. All the Big 3 did it although GM had the most spread (it also sold 2/3 of the vehicles in the US at one time).
Chevy was the low price car, Olds was a bit more expensive, Pontiac was the "sporty" marque, Buick was for when you had more money and Cadillac was for when you'd really made it.
Caddies and Buicks were "doctor" cars. Lawyers, too, to an extent although I have a friend, who's a retired Judge now, that told me back when he was a lawyer that he'd never drive a Cadillac because every time someone saw him in the car they'd think that there goes the house he (the observer) lost in the divorce. He drove big Oldsmobiles.
The bolded bears repeating since it seems that many don't realize it. All the Big 3 did it although GM had the most spread (it also sold 2/3 of the vehicles in the US at one time).
Chevy was the low price car, Olds was a bit more expensive, Pontiac was the "sporty" marque, Buick was for when you had more money and Cadillac was for when you'd really made it.
Caddies and Buicks were "doctor" cars. Lawyers, too, to an extent although I have a friend, who's a retired Judge now, that told me back when he was a lawyer that he'd never drive a Cadillac because every time someone saw him in the car they'd think that there goes the house he (the observer) lost in the divorce. He drove big Oldsmobiles.
can't rep you again.
My grandfather was in sales and only drove top of the line Buicks. At some point I asked him why he only drove Buicks and not Cadillacs. His answer was similar to above. He said he drove Buicks because he wanted his customers to know he was successful and had pull to get their orders priority, but a Caddy would have made customers think that he was getting rich on their orders. He also said he could afford a Caddy.
Today, Buick is just selling another version of GM's SUV line. The emblem at this point does not matter.
Riiiiiiiiiiight... that's why I was saying that the associative, symbolic and psychological elements for emblems are really, really powerful. Seeing that Buick Emblem is instantly like a negative Rorschach test lol
Just conjures up all types of ... UGH... lol
I still find this SO bizarre. "Really, really powerful"? Seriously? The idea of an EMBLEM making a difference in the purchase of a CAR is utterly absurd to me.
Quote:
Originally Posted by EyeOnMadisonStreet
@Hemlock140: Ah, now I see it. They took the crosses out - sad. I knew there was something different about the Buick emblem, but couldn't put my finger on it.
Why is it "sad"? (They also took out whatever that was at the top right -- was that sad too?) It's just an EMBLEM, it is not the car itself.
Do people really buy cars -- or NOT buy cars -- based on the emblem? How stupid are they, then?
...if Buick has any pretense of being upscale having them tacked on to what looks like a truck dealership is not helping the brand in the least. I drive by a GMC dealer all the time, I assume they sell Buicks but its not noticeable.
I notice the same thing...
Quote:
Originally Posted by southernnaturelover
Wasn't it Bentley that had a motorized hood ornament that would pop up when the car is started?
Yeah it was Rolls as mentioned earlier...
Quote:
Originally Posted by karen_in_nh_2012
I still find this SO bizarre. "Really, really powerful"? Seriously? The idea of an EMBLEM making a difference in the purchase of a CAR is utterly absurd to me.
Why is it "sad"? (They also took out whatever that was at the top right -- was that sad too?) It's just an EMBLEM, it is not the car itself.
Do people really buy cars -- or NOT buy cars -- based on the emblem? How stupid are they, then?
Wow... just wow... kinda exposing yourself a bit, Karen... and then hurling insults to boot... always so telling.
Any branding specialist, professional marketer, graphic designer will tell you the power of the symbolism attached and associated with emblems and logos... There's tons of literature devoted to that.
"From a psychoanalytical perspective, creating brands is linked to understanding how humans communicate and express feelings through symbols. It can be thought of as manipulation, but really, it is a matter of understanding the very basics of human communication and how our minds work to create within us a sense of satisfaction.
Brands must be competitive. The symbols being used to represent the brand must be strong. The associations people make via the symbols is crucial in how they eventually classify their brands and thus, chose to interact or not interact with the brands out there." - Sebastian Guerrini , PhD
I have yet to hear any young professional under the age of 40 mention Buick when in the market for a new vehicle. Come to think of it, I don’t think I’ve ever heard anyone mention Buick when shopping for a vehicle unless it was someone in the market for a Grand National.
No, it has nothing to do with the emblem. It has to do with the name itself and the stigma.
The commercials itself tell the story. The entire commercial is to convince you they it’s no longer your grandfathers Buick.
Having never thought about Buick in a very long time, I actually went to their website to see the model line up:
Encore
Envision
Enclave
I hate it when all the vehicles are named with the same sound - the "en" sound. I don't know which is which and I won't remember which is which in 5 minutes.
To me the little one (I had to go back and see it is named the Encore) looks like a Fiat.
When I look at the mid-sized and larger one, I basically see mini-vans without sliding doors.
When I look at the engine spec - I see under-powered:
310 hp @ 6800 rpm
266 lb-ft of torque @ 2800 rpm
I see they are really proud of their redesigned front grill:
Quote:
SIGNATURE GRILLE
The exclusive grille is the formal introduction to the extraordinary driving experience that awaits. With its intricate texture, Black Ice finish and three-dimensional chrome wings, every detail comes together to create the unmistakable presence of the Enclave Avenir.
They don't make a vehicle that makes me want to visit a stealership.
Last edited by RationalExpectations; 01-03-2021 at 08:02 AM..
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can't rep you again.
