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The vote for the new logo has been discussed before, but I find the question presented in the article interesting: what is Columbia's aesthetic? Places like Austin (Keep Austin Weird, lonestar) and New Orleans (purple and gold, flour-de-lis) have obvious natural branding, while Columbia has struggled with its identity for a long time.
There are so many possible directions: the Palmetto, the rivers, brick (Horseshoe, the Vista), the skyline, USC, the State House, etc. The block C is reminiscent of USC's block C, though I think the shape itself is not distinctive enough. As much as I love Soda City, most people won't naturally make the Columbia > Cola > Coca Cola > Soda City connection without a detailed explanation.
I think Greenville also struggles with its identity, albeit to a lesser degree. Charleston obviously doesn't have any issues with national exposure/branding. What do y'all think is the best approach?
The vote for the new logo has been discussed before, but I find the question presented in the article interesting: what is Columbia's aesthetic? Places like Austin (Keep Austin Weird, lonestar) and New Orleans (purple and gold, flour-de-lis) have obvious natural branding, while Columbia has struggled with its identity for a long time.
There are so many possible directions: the Palmetto, the rivers, brick (Horseshoe, the Vista), the skyline, USC, the State House, etc. The block C is reminiscent of USC's block C, though I think the shape itself is not distinctive enough. As much as I love Soda City, most people won't naturally make the Columbia > Cola > Coca Cola > Soda City connection without a detailed explanation.
I think Greenville also struggles with its identity, albeit to a lesser degree. Charleston obviously doesn't have any issues with national exposure/branding. What do y'all think is the best approach?
To me.. simple is better.. Somebody in Columbia.. coined the phrase 'Soda City' and had the words Columbia on one of those jagged edge soda caps...To me that was simple cool and unique because Cola is the abbreviation for the City and Columbia is also a Capital City hence the word Cap. Very industrial looking metal soda cap could be woven into a variety of public art and logos especially in the quasi industrial vista. The play on the City being Hot with Soda being cool could set the foundation for a slogan and what not... As far as the flag goes.. The State of SC probably has one of the most popular and easily recognizable State Flags.. I see it everywhere OUTSIDE of SC. Who cares about a City Flag?? The only Cities that have well known Flags are Washington DC and Chicago
To me.. simple is better.. Somebody in Columbia.. coined the phrase 'Soda City' and had the words Columbia on one of those jagged edge soda caps...To me that was simple cool and unique because Cola is the abbreviation for the City and Columbia is also a Capital City hence the word Cap. Very industrial looking metal soda cap could be woven into a variety of public art and logos especially in the quasi industrial vista. The play on the City being Hot with Soda being cool could set the foundation for a slogan and what not... As far as the flag goes.. The State of SC probably has one of the most popular and easily recognizable State Flags.. I see it everywhere OUTSIDE of SC. Who cares about a City Flag?? The only Cities that have well known Flags are Washington DC and Chicago
Washington DC
Chicago
I agree, I think they're trying to overboard. One recognizable element is all you need and they can weave it into things organically, as you suggested. I actually like the soda cap idea!
The vote for the new logo has been discussed before, but I find the question presented in the article interesting: what is Columbia's aesthetic? Places like Austin (Keep Austin Weird, lonestar) and New Orleans (purple and gold, flour-de-lis) have obvious natural branding, while Columbia has struggled with its identity for a long time.
There are so many possible directions: the Palmetto, the rivers, brick (Horseshoe, the Vista), the skyline, USC, the State House, etc. The block C is reminiscent of USC's block C, though I think the shape itself is not distinctive enough. As much as I love Soda City, most people won't naturally make the Columbia > Cola > Coca Cola > Soda City connection without a detailed explanation.
I think Greenville also struggles with its identity, albeit to a lesser degree. Charleston obviously doesn't have any issues with national exposure/branding. What do y'all think is the best approach?
I think identity/branding can be overrated. Unless there's something geographic, historical, or cultural that stands out about your city, don't force it...and even then, there are cities that have some of those stand-out elements that don't necessarily have a strong identity/brand. Places like Richmond, Cincinnati, Minneapolis, etc. come to mind.
Ok since we were talking about road diets and stuff say for example we shrink Huger Assembly Taylor and Hampton from 6 Lanes to 4 Lanes obviously it's gonna create a traffic headache and people will use other roads. Now if we do something like that then can Columbia look into building more one ways streets to relieve traffic. Especially on roads that are only 2 Lanes that gets congested or roads like Hampton and Taylor from Park Street to Harden that are usually used one way also.
Imo i think Taylor and Hampton needs to be 1 way 3 Lanes from Park to Harden which would move more traffic along through there without the backups we see every morning or afternoon.
From Park to Huger it should be only 3 Lanes one way with parking and bike Lanes.
LivePD was doing quite a bit of filming in Ballentine (pelicans, new library) yesterday, to bad Richland doesn't care about that side of town to much
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