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Hey what do I know? But please link or point me in the direction of the tampon ad that spent the entire time guilt-tripping sh-tty moms (inevitably also guilting moms that are absolutely awesome because that's just how it works.) A message about how they need to get off their butts, stop being lazy and spend some quality time with their children. You know, the things that every woman really wants to hear.
I'm particularly curious to know how successful such an ad campaign was.
Look at any vintage ad for Midol, or for douches. At one time, Lysol advertised itself as a douche; usually it illustrated women as undesirable to their husbands because they didn't squirt Lysol into their vaginas. And you don't use Midol to make yourself feel better, you use it to make the man in your life more comfortable to be around you when you're on the rag. Ads in the 70s shamed girls for carrying tampons in their purses unsheathed, instead of in handy little carrying cases - at an extra cost, of course, ordered from the company. Other ads had teen girls asking "Am I still a virgin?" if they used tampons.
mum.org - The Museum of Menstruation. It's fascinating.
Look at any vintage ad for Midol, or for douches. At one time, Lysol advertised itself as a douche; usually it illustrated women as undesirable to their husbands because they didn't squirt Lysol into their vaginas. And you don't use Midol to make yourself feel better, you use it to make the man in your life more comfortable to be around you when you're on the rag. Ads in the 70s shamed girls for carrying tampons in their purses unsheathed, instead of in handy little carrying cases - at an extra cost, of course, ordered from the company. Other ads had teen girls asking "Am I still a virgin?" if they used tampons.
mum.org - The Museum of Menstruation. It's fascinating.
We are talking about current advertising, not fifty or seventy years ago.
1. Grown, married men use Axe body spray? I thought that was a proudct that only insecure teenagers and frat boys bought.
2. Your wife likes the smell of Axe?
3. You, a grown man likes the smell of Axe?
4. Your wife, who I assume is an adult woman, actually thinks that buying Axe will make her husband manly?
5. You, a grown man, think those ads are the truth?
6. Assuming your wife actually believes those Axe ads... Why does she buy you body spray that she thinks will attract girls who want to tear off her husband's clothes?
7. Axe as a Christmas present? Interesting...
All amusing questions to be sure. I don't buy Axe stuff. It's overpriced for starters. I think my wife who apparently had no idea what to buy me saw it on sale and figured, "Hey, this just the thing!" I'd have preferred something else like power tools or electronics. But what the hell? I'll use the Axe body wash and shampoo other crap ... when I can remember to ... which is pretty rare because I'm a creature of habit. The point is that advertising Jedi mind tricks targeting men actually work on grown middle-aged women too, at least a little bit.
The difference between Axe and Gillette.
Axe: Buy out stuff! It'll make you better!
Gillette: You suck! Fix yourself! And your little boy too!!
And then there's the incredibly memeable, "Is this really the best a man can get?" So apparently, Gillette isn't the best a man can get.
They should stop making razors altogether if they want to help women!~
You go girl
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