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Old 12-03-2009, 05:48 AM
 
Location: Summerville, SC
1,149 posts, read 4,206,824 times
Reputation: 1126

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Specifically infant toys.

My family is throwing me a baby shower when I visit NYC in a few weeks. I've been receiving the larger gifts in advance, to help mitigate shipping cost (I'm sure I'll have boxes of clothes and whatnot to send back before I leave). Yesterday I received a bouncer chair - very cute, and my husband actually paused in his work on installing some in-wall speakers to examine the box - I think he wanted to know what he was getting himself into.

Anyway, after a minute, he tossed the box on the couch, and informed me that apparently only I am allowed to operate this toy with our son. So I look, and the large, bolded claims are either, "Baby can do..." or "Mom can do..." or even "Mom-activated." When I went to put the bouncer up in the nursery, I checked the highchair... same deal - and I can tell you, my husband will likely be the one assembling/taking apart that chair, not "mom" haha.

It was just an observation, made me think about how a poster a week or so ago seemed a bit disgruntled at how the SAHD route can be a bit tough for men. Even Fisher-Price perpetuates the divide in small yet noticeable ways, even if I still rolled my eyes at my husband and laughed (his statement was tongue in cheek, anyway). Either way, it was a small eye-opener to me. Carry on
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Old 12-03-2009, 05:58 AM
 
3,269 posts, read 9,938,742 times
Reputation: 2025
Meh. Guys need to get over it. As soon as they learn how to push a watermelon out of their hoo hoo I'll agree to equal terms on Fisher Price boxes. Until then, not so much.
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Old 12-03-2009, 06:10 AM
 
Location: Florida
1,738 posts, read 8,278,891 times
Reputation: 678
watermelon ...hooo hooo .....cracking up!
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Old 12-03-2009, 06:16 AM
 
Location: Summerville, SC
1,149 posts, read 4,206,824 times
Reputation: 1126
I pretty much told him that I've been dealing with male-centric advertising for years, having a dose of it this way was good for him, lol. However, I also know his feelings wouldn't get hurt, whereas some people here might take offense.
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Old 12-03-2009, 06:18 AM
 
Location: The Hall of Justice
25,901 posts, read 42,716,107 times
Reputation: 42769
Choosy moms choose Jif!
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Old 12-03-2009, 08:45 AM
 
Location: Southern California
890 posts, read 2,786,428 times
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Quote:
Originally Posted by Obrero View Post
Meh. Guys need to get over it. As soon as they learn how to push a watermelon out of their hoo hoo I'll agree to equal terms on Fisher Price boxes. Until then, not so much.
its 10 cm dilation at most isn't it?
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Old 12-03-2009, 09:01 AM
 
3,086 posts, read 7,617,679 times
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That's actually a smart business decision as they know that the vast majority of people who purchase those items are women and most of them are also moms. Those words aren't geared to the person who puts it together or the person who uses it but instead to the consumer as selling points. They also know that those words will be forgotten by most soon after the box is disposed of.

Even if dad is a stay at home dad, it's still mom who is the primary caregiver for the first 6 weeks to 3 months of maternity leave(often longer) of that newborn's life when most of those items are planned for, bought and first used.

The market share for SAHDs, or very hands on working dads, comes into play when the kids are a bit older, moms are back at work from maternity leave and gifts have all been received.
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Old 12-03-2009, 09:14 AM
 
43,011 posts, read 108,092,139 times
Reputation: 30722
Toy companies are marketing to mothers because mothers are the shoppers in most families!
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Old 12-03-2009, 09:43 AM
 
5,244 posts, read 4,710,460 times
Reputation: 1858
I'm sure someone has a lawyer on contingency waiting to file the lawsuit against them and make millions off of it.
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Old 12-03-2009, 09:45 AM
 
5,244 posts, read 4,710,460 times
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Quote:
Originally Posted by Joseph Marnix View Post
its 10 cm dilation at most isn't it?
yeah, but is the baby only 10 cm wide?? I think not...
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