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At this point, it's likely that a large part of truck sales in the US are by people who are not "truck people".
If it's about raw capability versus price for vehicle and operating cost, then the Rivian R1T with its crew cab and niceties aren't it.
Depends how you use the term. I would say they are truck people. They're buying a certain image and the raw capability is important to that image. It's like Jeep buyers. Most Jeep Wranglers that are purchased new, the most difficult terrain the first owner will take them on is a puddle in the mall parking lot. A CR-V would be for more suitable for these buyers. It's cheaper, has more utility, gets better gas mileage, drives better, is more reliable, more comfortable vehicle for taking to the shopping mall. But most Jeep buyers are Jeep people. They're buying the image.
Similarly most truck buyers are truck people. While objectively a FWD Maverick hybrid might suit their needs for going to buy flowers at the nursery much better than an F-250, they're buying image. It really doesn't matter if they ever intend on using the capability. F-250 can tow 12-15k pounds. Maverick hybrid can tow 2,000. One's a truck. The other isn't. The Maverick a Ford Escape trucklet. I think it's pretty cool. If you ever saw what the back of my Prius looks like, you'd know why. After nearly eight years of throwing muddy dogs, muddy bikes, wet packs, dirty clothes in there... well, it's gross. Worse it smells like a combination of gym bag, muddy dog, and swamp. Unlike the back which you can just ignore by not looking at it, the odor you can't ignore. Score one for truck beds.
Or to put it another way, I'd much rather have a Ridgeline or Maverick or Rivian than an F-250 tow pig. I don't need a tow pig. Having somewhere to put flowers from the nursey without worrying about getting the interior dirty though is useful. I wouldn't mind having a bit more capability for dirt roads. Prius bumper is currently held on with drywall screws which kind of worries me. While the plastic tabs break off easily, the dry wall screws do not. Next time I rip the bumper cover off, good chance I'll need a new bumper cover. I don't need a Wrangler, don't want a Wrangler. Maverick/Bronco Sport though nice bump, no more ripping bumpers off.
This is the thing I hate about EVs, that they always make them goofy looking. Tesla has been the only one who has not, everyone else whether production or concept, makes them goofy as hell.
No, I am not going to buy it because it is an EV, I am not going to buy it because it looks stupid.
I watched/read the review and I'm impressed. $ 70 K + tax and registration. It is on par with the Ford Raptor and the Ram TRX.
The thing is, as far as I know, Rivian is planning to open a showroom in Los Angeles and another in Chicago. These are like the Tesla boutiques in a shopping center. No service dept. no parts dept. If you have a problem you might or might not request a specialist and pray that he shows up, or fix it yourself.
Considering that most EV buyers are tech oriented, (as opposed to mechanically inclined), whatever happens with Rivian in the next couple years should be interesting.
This is the thing I hate about EVs, that they always make them goofy looking. Tesla has been the only one who has not, everyone else whether production or concept, makes them goofy as hell.
No, I am not going to buy it because it is an EV, I am not going to buy it because it looks stupid.
I kind of like the look. Headlights are a bit much. I think they work on the R1S (the SUV version) a lot better than on the R1T. That's the funny thing with aesthetics. Really the front end is similar on the truck and SUV but at least to me on the truck it looks goofy looking while on the SUV the same thing certainly different but doesn't cross into that stupid category. I think we've all got are preconceived notions of what trucks and SUVs are allowed to look like, and it's just too far out there from.
At least it's not like the Hyundai Santa Cruz. Christ that thing is a mess. I think it's cool seeing these trucklets hitting the market aside from just the Ridgeline which nobody even remembers as there's zero marketing of it. Rivian isn't in the same market segment as them, of course, and much higher end. Sort of a nonsensical Mad Max version of the old Chevy SSR for the adventure crazed market today versus rather than half truck half Prowler.
I saw a "test" of the Rivian prototypes. Ushuaia to Los Angeles. The 2 trucks were profiled on "Long Way Up." (Um, yeah, they were off-roadin'...)
They did significantly better than the problematic Harley-Davidson Livewires.
Yeah, they hit a large boulder with the front wheel. Fixed it and continued on. Then again, that impact would've sheared any wheel/spindle from any truck, so there's that.
Ford & Amazon are major shareholders in Rivian. Amazon has committed to 100,000 vans, so they're unlikely to run out of cash.
Ford is not a major shareholder, they pulled out. Rivian has not even started building the vans yet but are about to begin. The Amazon vans are what is going to keep this business profitable. The trucks are amazing, they really are. They are priced out of range for most though. Saw a video of one driving through water almost up to the windshield. A conventional truck could not do that without a snorkel. Drive motors on each wheel, lots of torque and 0-60 in no time. It's one hell of a truck.
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