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Done properly, the description gives the buyer an idea what to expect and helps him select properties to view.
A description that is too far from reality will alienate anyone who actually views the property. Indeed, if it happens enough a buyer may start avoiding properties from a particular listing agent.
WOW. What on earth CAN you say? Talk about being hobbled! What is wrong with "walk to everything"? Or mother-in-law apartments? I heard about the family stuff but sheesh!!!!
Yup, I ran into "walk to everything" with my rental home! I was annoyed I couldn't put that in the advertisement. I appreciate my property manager though, he has been worth the cost.
Done properly, the description gives the buyer an idea what to expect and helps him select properties to view.
A description that is too far from reality will alienate anyone who actually views the property. Indeed, if it happens enough a buyer may start avoiding properties from a particular listing agent.
Lots of truth in this.
We have a local agent that has the frothiest of descriptions and tries for the bidding war on every single house she posts. She then proceeds to update the "bids due date" when they don't get any bids, or any bids they like.
What's worse is that she initially posts her homes on a Friday and says "bids due by end of day Saturday", then proceeds to say all showings are booked, in what I'm guessing is an attempt for buyers to put bids in sight unseen.
Sometimes she catches a sucker, but often times her homes sit for 6-8 weeks in a market where homes typically sell in 2-3.
I refuse to do business with her or look at any of her properties because I know she's underhanded and tries to manipulate buyers.
We know that real estate agents love to talk things up. What are the most cliché descriptors and bad representations that you can't stand seeing?
Recently, it seems every listing has:
"highly sought after"
"mid-century modern" when describing anything with wood paneling
"shiplap" when describing anything with wood paneling
"new roof" 10 years ago
"recently renovated" 15 years ago
"beautiful new wood floor" stick down vinyl
"beautiful new tile" stick down vinyl
"luxury vinyl plank" slightly less cheap stick down vinyl
"bids due by" a moving date that gets updated every few days
Vinyl plank isn't stuck down. It's a "floating" floor. The pieces lock in to one another. No glue. Just sayin'.
"Luxury" probably just means it isn't the one cheapest per sf at Lowe's.
I think the term "luxury vinyl plank" was invented by the flooring industry so it wouldn't sound cheap and not coined by the realty industry. Don't get me wrong, I have it installed in my home and I like the look, feel and durability of the product.
“a little elbow grease and imagination” is replacing fixer-upper, putting the onus on the buyer. It’s only their lack of hard work and vision holding them back.
One important consideration on these terms is that some of them like “fixer” are common terms that people (investors and flippers) might be searching for. There is benefit in everybody using the same words for things - that does not mean they are necessarily a cliché in the derogatory sense :-)
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