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Old 11-16-2011, 09:56 PM
 
Location: Woodland Park, CO
3,133 posts, read 9,110,731 times
Reputation: 2463

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I like the slogan, fits great for our city. It will be interesting to see how they use this in TV advertising, hopefully similar to what California and Michigan do in our market.
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Old 11-16-2011, 11:13 PM
 
Location: 900 miles from my home in 80814
4,670 posts, read 6,745,956 times
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Woodland Park: "The City Above The Clouds". Divide, CO: "Center of the Known Universe". Maybe the Springs "Live It Up" refers to its altitude over Denver and Pueblo? How about they Give It Up instead?
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Old 11-17-2011, 07:15 AM
 
3,493 posts, read 4,707,777 times
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Terrible.

Not that the slogan is awful, but what kind of idiot pays 100k for a slogan? Terrible. The voters should have a motto of "Give it back", where we demand our money back when they fail to earn it. That's the motto I take with other businesses. I buy what I need, and if they fail to deliver I take the money back. If they have a problem, I decline charges to my card.

Really... "live it up"... I might change my mind, it might really be that awful. How about "Be financially responsible" or "TABOR FTW". (ftw is internet for "for the win") Nothing like encouraging people to blow their savings on crap they don't need--which is what this slogan says to me. Yet another government failure. For anyone thinking this is a good idea, no, they could not have came up with any slogan that I would value at 100k. Not even for 100k of other people's money.
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Old 11-17-2011, 07:53 AM
 
Location: Colorado Springs, CO
2,139 posts, read 5,487,813 times
Reputation: 945
Check out who actually paid for most of it:

Public Hammers New Colorado Springs Image Video - News Story - KRDO Colorado Springs
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Old 11-17-2011, 11:55 AM
 
727 posts, read 1,135,707 times
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Just out of curiosity I just did an Internet search on "Live it Up" to see what's out there. Among a number of song lyrics and other things, "Live it Up" is also the name of "A gay-themed bicoastal personal journal hosted by Wes Stone in San Diego and Daniel Brewer in Columbia, S.C." (liveitupthepodcast.com). They even have their own logo. Once Mayor Bach learns this, my prediction is he'll retire that slogan and PR campaign in a New York minute.
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Old 11-17-2011, 12:15 PM
 
1,742 posts, read 2,620,461 times
Reputation: 1923
Now THAT'S funny. I think COS might be just a tiny bit to conservative. RP

Last edited by proveick; 11-17-2011 at 12:47 PM..
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Old 11-17-2011, 01:24 PM
 
3,493 posts, read 4,707,777 times
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Quote:
Originally Posted by lalahartma View Post
Thanks for that link. You get some rep points

It's interesting to see that they said tax money wasn't used, except for the lodging and rental tax. If that tax did not exist, hotels and car renters could charge more, which could be used to fund higher salaries for the employees (yeah right) or at least reinvested into the community. I'm glad they weren't using sales/property tax, but it still smells like a terrible way to spend money. I would've liked a more clear cut response about what the private donors were. I have a hard time believing someone is smart enough (or even lucky enough) to amass some serious wealth and then says to him or herself.... "Man, I really want to donate a hundred grand to get a stupid slogan".
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Old 11-17-2011, 02:01 PM
 
727 posts, read 1,135,707 times
Reputation: 766
How about these city slogans (these are real, no kidding)? "Less Government is Good Government." Perfect for CS' prevailing sensibilities, but already taken. Belongs to Clarkson Valley, Missouri. "Just do it," (not Beaverton Oregon where Nike is located, but Pensacola, FL). One of my favorites: "Don't Pass Gas, Stop and Enjoy it." Town of Gas, Allen County, Kansas.

There's really only one slogan I can think of that really works: "What happens here, stays here," How many other slogans immediately identify the city, without even saying it? Truly brilliant marketing... but even Vegas has been considering a different slogan for a few years now. Thankfully, they're keeping this one, at least for a while longer.

Most city slogans are as banal as "Live it Up!" (Gaack, I can barely stand to type it). Also agree with the other posters that the video was truly the amateur hour. Very poor production values. All I could think of while I was watching it was they're trying to market this as a haven for those needing assisted living (and I'm approaching that demographic!). Absolutely nothing inspiring about it. IMO they missed the mark all the way around. Certainly not too late to admit it's a mistake and start over. Hold a contest (like other cities do) for a new slogan. Hire a local artist to design a logo that doesn't look like it was cobbled together from some "clip art" web site and come up with something that actually identifies with the city. At the very least, incorporate the Olympic rings. I believe we paid for the rights to use the rings in promoting the city. Also, consider using the AFA. In addition to the area's natural beauty, our ties to the Olympics and the AFA make CS truly unique, and give us an identity that no other city can match. Why were they not incorporated?

Last edited by Carrera32; 11-17-2011 at 02:18 PM..
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Old 11-17-2011, 02:24 PM
 
808 posts, read 1,176,638 times
Reputation: 2074
Now, I'm not a highly-paid consultant, but my general sense from simply being alive in America for several decades as an adult is that unless these slogans are either funny or charmingly self-deprecating or both, they're utterly worthless. The Las Vegas slogan is funny and accurately depicts the slimy behavior/experiences many (though not all) go to Vegas to experience. The best city slogan I've EVER seen was on a road-sign as I once drove into Oxnard, CA (just south of Ventura) that read: "Oxnard, not just another pretty name."

The powers that be in CO Springs are, I suspect, too priggish to ever come up with (or agree to) something both funny and charmingly self-deprecating.
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Old 11-17-2011, 07:14 PM
 
Location: Austin, Texas, USA
1,309 posts, read 2,266,838 times
Reputation: 1189
Quote:
Originally Posted by Carrera32 View Post

Most city slogans are as banal as "Live it Up!" (Gaack, I can barely stand to type it). Also agree with the other posters that the video was truly the amateur hour. Very poor production values. All I could think of while I was watching it was they're trying to market this as a haven for those needing assisted living (and I'm approaching that demographic!). Absolutely nothing inspiring about it. IMO they missed the mark all the way around. Certainly not too late to admit it's a mistake and start over. Hold a contest (like other cities do) for a new slogan. Hire a local artist to design a logo that doesn't look like it was cobbled together from some "clip art" web site and come up with something that actually identifies with the city. At the very least, incorporate the Olympic rings. I believe we paid for the rights to use the rings in promoting the city. Also, consider using the AFA. In addition to the area's natural beauty, our ties to the Olympics and the AFA make CS truly unique, and give us an identity that no other city can match. Why were they not incorporated?
Yes, this is an embarrassment. Couldn't even finish the video.

Absolutely agree that it's not too late to admit the mistake and start over with local artists/designers/creatives. I sincerely hope they do.
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