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"After a series of recalls and government-mandated plant shutdowns, Johnson & Johnson's iconic Tylenol brand has become a shadow of its former self. But with J&J slowly increasing production and eyeing a possible return to full availability by next year, competitors are ramping up marketing efforts to lock in their gains.
Tylenol has shed more than 20 share points over the past two years in a $2.4 billion category within outlets measured by SymphonyIRI Group, and $4 billion-plus when all retail channels are taken into account. Some believe it will never fully return to its standing with consumers and retailers after more than two years of recalls and limited production."
Perhaps a blip in their market. Let's not forget that Tylenol and Johnson & Johnson's handling of the product has been and will continue to be the hallmark of how to market a product and be fair to customers. It is held as the prototype for best marketing practices.
A man can love a man greatly , a woman can love a woman greatly, but when they step into a sexual relationship which defines someone as gay , it is a deviant behavior.
In your opinion but not the majority of this nation.
Also, as has been pointed out by me in the other thread about this, it's not a commercial.There is no product tie-in whatsoever.
It's yet another lifestyle commentary, sponsored by Tylenol.
It's a commercial. This is marketing 101. Association of the brand with happiness. Take a look on Ted Levitt's research on advertising brands vs advertising products.
Actually you missed the point. But I bet you "feel good" about Tylenol now and will buy it because they approve of alternate lifestyles.
The company doesn't give a crap about "who you love". They just want people to buy their product.
If peoples started marrying dogs Tylenol would have a commercial showing that.
Businesses aren't charities. They do what they can to make money. Smart businesses also understand what is important to their customers. I'm glad that Tylenol is doing this.
...In a marketplace where some consumers still lose their minds over a Cheerios commercial with an interracial couple, and where the heads of reactionaries similarly explode over Tylenol's decision to feature a same-sex couple in an ad, the brand deserves credit for using its ad dollars to spread a message that's in exactly the right spirit … even with a desire to profit (and a considerable opportunity to do so) at the heart of it.
And while the topic might seem a bit far afield from the brand's core business, it's actually pretty appropriate for a product that makes pain go away.
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