Tylenol (yes, Tylenol) Gets Political In Latest Commercial (government, state, support)
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Suddenly, conservatives are upset about corporations making money?
Whoodathunk??????????????????????
WHOAAAAAA I am not upset, so do not pin this on me. I am giving an opinion whether you like it or not.
You should know everything is about Money these days, no matter which Corportations are being run by Dems or Repubs. They find their niche and run with it, smart on their part.
WHOAAAAAA I am not upset, so do not pin this on me. I am giving an opinion whether you like it or not.
You should know everything is about Money these days, no matter which Corportations are being run by Dems or Repubs. They find their niche and run with it, smart on their part.
Yes, everyone know that.
You just attempted to undermine the spirit of the commercial by reminding everyone that the only reason for it is to increase corporate profits.
The ad is not political. Miscegnation (interracial relationship) laws were ruled unconstitutional in1967. Maybe OP is confusing this year, 2015, with 1967.
Nonetheless, I am sure Tylenol will suffer greatly knowing some racist nincompoop is treating his headache with Advil.
Personally I don't watch TV nor do I oppose gay marriage, but from a business sense perspective my gut says that while it might make sense for a new brand without much to lose and a need to grab market share, when an established brand that is already almost universally used gets into politics, on whatever side, that they alienate more people into stopping buying their product than they encourage people to start buying their product, because everyone who prefers Tylenol instead of Advil and brand instead of generic already does buy from them. They have something to lose and nothing to gain.
I would be uncomfortable with this if I owned their shares because I think it reflects their marketing department putting their own personal politics over good business, regardless of the fact that I agree with their politics. I don't own any though (outside of index funds), and since I agree with their politics this isn't going to alter my purchasing behavior at all, but I can see how someone who disagrees could see this and start buying generic (which they probably should regardless, no sense in paying more for brand).
Ah, but an established brand can get stale and wants to not only maintain their market share but increase it. I see this as more of a re-branding. Although, I am not familiar with their past marketing. I can't imagine the previous Ad was set in 1835 South Carolina and opened with slaves picking cotton while a white women lounged under a magnolia tree being fanned and doted on by her 4 lady slaves. Tagline: Slaves - when life was grand!
Gary, the gay head of Marketing, did not just decide on this campaign. He (presuming he exists) may have helped it along but, believe me when I tell you that, no one person could of been 100% behind this. They don't just throw Ad campaigns out willy nilly. Some here may believe that these types of campaigns shape society. Others would say they just reflect society. I go with mirroring society because, as you point out, no large company wants to lose market share.
I don't think they are promoting anything but their brand. If seeing an inter-racial couple all of a sudden make you want to go out hook up with someone of another race (or a happy gay couple makes you makes you want to try out same sex relationships), then you've got bigger problems than a couple of Tylenol will solve.
To me, they're just marketing to the changing demographics of America.
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