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They were gonna cut jobs anyway with the advent of those order kiosks. Once they proved they can function pretty well with those I knew it was only a matter of time before they'd start cutting jobs.
They were gonna cut jobs anyway with the advent of those order kiosks. Once they proved they can function pretty well with those I knew it was only a matter of time before they'd start cutting jobs.
sigh...
This has already been pointed out multiple times but these are corporate positions, and have nothing to do with the kiosks in the stores
This is a big mistake. Food is about offering choice and variety for customers, not warmed up sandwiches and robot burgers. McDonald's has been trying to streamline too much for too long and has forgotten that people actually matter in the catering industry. Stupid company is only going to find out the hard way.
This is a big mistake. Food is about offering choice and variety for customers, not warmed up sandwiches and robot burgers. McDonald's has been trying to streamline too much for too long and has forgotten that people actually matter in the catering industry. Stupid company is only going to find out the hard way.
Customers want variety in choices but not necessarily at one place. If I want good pizza I'll go to a good pizza place. If I want good burgers I'll go to a good burger place. If I want good ice cream I'll go to a good ice cream place. I don't want a McEverything place that has little chance of making something as well as a place that specializes in it.
Definitely this. I am old enough to remember McDonald's cutting their French fries fresh at the store (you could look through the window and watch them cut them). In-n-Out still does this.
They seem to realize that competitors who make fresher food are kicking their tails (hence the new Quarter Pounder with patties that are not frozen). Frankly, I didn't notice a huge difference in taste. It doesn't have the odd aftertaste that I get from Jack In the Box food, but it is strangely bland.
As far as the menu goes, they need to stop trying to be everything to all people. The more complex that the menu is, the longer it takes to fill orders and the harder it is for employees to learn.
One franchisee was quite upset about the McWraps. Corporate policy/suggestion/guideline says the customer should NOT be kept waiting more than 30s to 1 minute during a lunch rush, but the McWraps often required TWICE the amount of time to just make.
Customers want variety in choices but not necessarily at one place. If I want good pizza I'll go to a good pizza place. If I want good burgers I'll go to a good burger place. If I want good ice cream I'll go to a good ice cream place. I don't want a McEverything place that has little chance of making something as well as a place that specializes in it.
Exactly. McDonald's customers want a cheap hamburger and good tasting fries quickly. I don't get why they keep trying to do stupid stuff like make burritos, gourmet coffee, wraps, etc. Quit trying to be everything and focus on hamburgers and fries. Go back to making them good tasting even if that means they are fattening as hell and loaded with calories. Someone on a diet or looking for healthy food, is never going to choose McDonald's no matter how much you change the food.
One franchisee was quite upset about the McWraps. Corporate policy/suggestion/guideline says the customer should NOT be kept waiting more than 30s to 1 minute during a lunch rush, but the McWraps often required TWICE the amount of time to just make.
I wonder what's more intensive about those wraps...
i went to mcdonaled the other day, it had one of those robot ordering deals, a remote ordering station. It was great, one of the first time i actually got what I ordered. it was so simple. Now if they just get some robot sandwich makers
This is a big mistake. Food is about offering choice and variety for customers, not warmed up sandwiches and robot burgers. McDonald's has been trying to streamline too much for too long and has forgotten that people actually matter in the catering industry. Stupid company is only going to find out the hard way.
Customers want good cheap food, they couldn't care less if it's a robot or human delivering it. McDonalds competitors would destroy them overnight if they could offer cheaper and faster burgers via kiosks and robots.
Good for McDonalds not to let it happen.
Last edited by Rocko20; 06-14-2018 at 09:24 PM..
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