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ATL is the most famous as of 2017, NYC overall, but in terms of talent and local scene in 2017, NYC nor Atlanta is up there imo. I'd probably have Detroit and South Florida ahead of both.
I'm saying that hip-hop is bigger now than it was at any other point. Also, for that last 15 years, ATL has been the place that dominates the genre. So if someone tries to marginalize ATL, they, in essence, marginalize hip-hop.
I'm saying that hip-hop is bigger now than it was at any other point. Also, for that last 15 years, ATL has been the place that dominates the genre. So if someone tries to marginalize ATL, they, in essence, marginalize hip-hop.
Then we'd have to question the why's and how's to the success of the ATL scene. Hip-hop/Rap became bigger at, IMO, a costly price. To marginalize ATL is to marginalize commercialization, not hip-hop. Essence and ATL don't belong in the same sentence, that's actually really funny of you to say. You're making it seem like ATL actually does hip-hop....hahaha
NYC fell off because commercialization destroyed the true essence of hip-hop, and the remaining few had to make songs like "Ballin" to stay afloat in this industry. ATL had no qualms bouncing on this opportunity. Due to this, now we have people saying that to marginalize ATL is to marginalize the essence of hip-hop because they "dominated the genre" once it's no longer a priority to be hip-hop....
Rappers overseas emulating southern and western rappers, commercials (Target has one with Lil Yachty), rappers getting shoe deals (jayz pioneered that) and other examples that I can't think of off the top of my head.
Then we'd have to question the why's and how's to the success of the ATL scene. Hip-hop/Rap became bigger at, IMO, a costly price. To marginalize ATL is to marginalize commercialization, not hip-hop. Essence and ATL don't belong in the same sentence, that's actually really funny of you to say. You're making it seem like ATL actually does hip-hop....hahaha
NYC fell off because commercialization destroyed the true essence of hip-hop, and the remaining few had to make songs like "Ballin" to stay afloat in this industry. ATL had no qualms bouncing on this opportunity. Due to this, now we have people saying that to marginalize ATL is to marginalize the essence of hip-hop because they "dominated the genre" once it's no longer a priority to be hip-hop....
Just when I thought I heard it all
No, NYC fell off because people weren't feeling them anymore, and their style was dated. They don't rap about what people like to hear, the slang is dated, the style of dress is dated, NYC's swag is outdated. Ironically, Jay is the epitome of commercialization. You'll still have your legends: Jada, Hov, Fabolous, but that's mainly it. Southern rap reaches a wider audience because it has something something you can two step to, something that can bump in the trunk, something you can workout to, something you can hustle to legally and illegally.
No, NYC fell off because people weren't feeling them anymore, and their style was dated. They don't rap about what people like to hear, the slang is dated, the style of dress is dated, NYC's swag is outdated. Ironically, Jay is the epitome of commercialization. You'll still have your legends: Jada, Hov, Fabolous, but that's mainly it. Southern rap reaches a wider audience because it has something something you can two step to, something that can bump in the trunk, something you can workout to, something you can hustle to legally and illegally.
How is slang/swag dated? People still use slang from NYC, it's so omnipresent that you don't even realize it's from NYC. "taking Ls", "she's thirsty" or "it's lit" are largely an NYC term people use, if anything NYC slang is something that is very relevant in comparison to music. And let's not even get into fashion or swag. NYC is known for hitting waves years before the rest of the country, and discarding them. On a different level. Paris, Tokyo, London level.
And rapping about what people wanna hear, is exactly what I'm talking about. Playing to the masses. Jay Z commercialized in his business antics, not in his musical expression. He can make a hard hitting hip-hop album he's known for having lyrics and subject matter in his songs. Lemme repeat. He can actually make an album. Not a compilation of Metro Boomin/TM88 beats with vocals added on top lol. These ATL guys are the business antics, they're the puppets to the show, they'll subside once the revenue dries up. Jay Z is a businessman and a mogul, but his music can still hit hard if he decides to. He has yet to compromise his sound, he was the one of the first to trash on autotune when it became popular. That's hip-hop. "My raps don't have melodies".
People wanna hear garbage because that's what's on the radio, it's not a fault of NYC. We know ATL has been dumbing down music for the last several years so people grown accustomed to people rapping about nothing behind hot beats, it's their formula to success and it's easy money. Minimize efforts, maximize profits.
Aside from that, what you're saying doesn't explain how ATL embodies hip-hop culture. Bumping music in the trunk or working out doesn't explain this. I just wanna know how me discrediting Lil Yachty or some other trendy rapper is somehow marginalizing hip-hop culture.
No, NYC fell off because people weren't feeling them anymore, and their style was dated. They don't rap about what people like to hear, the slang is dated, the style of dress is dated, NYC's swag is outdated. Ironically, Jay is the epitome of commercialization. You'll still have your legends: Jada, Hov, Fabolous, but that's mainly it. Southern rap reaches a wider audience because it has something something you can two step to, something that can bump in the trunk, something you can workout to, something you can hustle to legally and illegally.
I remeber back in the late 90's and 2000s how NYC wasthe ONLY place in the country you could go and not hear artist from the South.It was crazy because on BET and MTV raps it was so many artist from Atlanta and the South that were dominating the charts.
In Atlanta and elsewhere you went you saw gold teeth and dreadlocks but meanwhile in NYC you still seeing people sporting Timberlands and fur line hooded coats and guys sayin "Son" and know what im sayin yo"
New york slang died out just like the sound.NYC made it commercial with Puffy
How is slang/swag dated? People still use slang from NYC, it's so omnipresent that you don't even realize it's from NYC. "taking Ls", "she's thirsty" or "it's lit" are largely an NYC term people use, if anything NYC slang is something that is very relevant in comparison to music. And let's not even get into fashion or swag. NYC is known for hitting waves years before the rest of the country, and discarding them. On a different level. Paris, Tokyo, London level.
And rapping about what people wanna hear, is exactly what I'm talking about. Playing to the masses. Jay Z commercialized in his business antics, not in his musical expression. He can make a hard hitting hip-hop album he's known for having lyrics and subject matter in his songs. Lemme repeat. He can actually make an album. Not a compilation of Metro Boomin/TM88 beats with vocals added on top lol. These ATL guys are the business antics, they're the puppets to the show, they'll subside once the revenue dries up. Jay Z is a businessman and a mogul, but his music can still hit hard if he decides to. He has yet to compromise his sound, he was the one of the first to trash on autotune when it became popular. That's hip-hop. "My raps don't have melodies".
People wanna hear garbage because that's what's on the radio, it's not a fault of NYC. We know ATL has been dumbing down music for the last several years so people grown accustomed to people rapping about nothing behind hot beats, it's their formula to success and it's easy money. Minimize efforts, maximize profits.
Aside from that, what you're saying doesn't explain how ATL embodies hip-hop culture. Bumping music in the trunk or working out doesn't explain this. I just wanna know how me discrediting Lil Yachty or some other trendy rapper is somehow marginalizing hip-hop culture.
How much do you hear Jay Z new stuffon the radio like you use to?
The culture of hip hop adapts to thye region. in the South peope drive so it is apart of the culture.
Just google "Hip hop capitol" and see how many articles pop up on the first page describing Atlanta as the new hip hop spot
I mean it does even matter if all dont agree that Atlanta is the capitol but the fact that its mentioned over all else says alot.
2009 NY Times Article about "Atlanta being the new center of gravity for Hip hop" No Holds Barred for Gucci Mane, Rap Star - The New York Times
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